Emily Wexler

Once upon a time, a young marketer would finish school, get an entry-level job at one of the marketing “training grounds” like Unilever or P&G, be mentored by a senior executive and slowly climb the ranks as they learned the business inside and out.
Today, that process is being upended, with millennials entering their first jobs already experts in some mediums (thanks to their online lives), eager to move up fast and not afraid to jump ship to a more entrepreneurial venture. Add to this a changing landscape that has seen more adaptation of global work, with Canadian offices scaled back to “a sales office with some supply chain capabilities,” as Kraft CMO Tony Matta said in a previous strategy interview. Are we on the verge of a marketing talent crisis?

Read more: http://strategyonline.ca/2015/02/27/weekend-reading-how-to-train-your-marketers-in-the-modern-age/#ixzz3SyQZHz1k